Brand Evangelist


Date Posted: Jun 11, 2024

Job Description

This Opportunity: 

Cleanlist is seeking a branding expert to join our team on a fractional basis and become our brand evangelist. This important role will contribute to Cleanlist’s future success by strategically designing and overseeing the execution of all aspects of its brand identity, positioning, image and voice to improve client perception and loyalty.  

This is an excellent opportunity for a seasoned branding professional to lend their talents part-time and shepherd a small but growing B2B tech company along its growth journey. 

If you’re the right candidate for this position, we’re looking forward to meeting you and talking about how we can work together to create a mutually beneficial role! 


Your objective is to improve upon Cleanlist’s current brand image and round out other aspects of its brand strategy in order to improve its brand positioning, brand perception, and ultimately, its brand value. 

  • Report directly to Cleanlist’s founder.

  • Develop a basic but comprehensive brand strategy, suitable for Cleanlist at its current size and stage of development. 

  • Develop an implementation plan and budget that our founder will support. 

  • Implement the plan using Cleanlist resources when available and appropriate, plus other resources you bring. 

  • Be available to support Cleanlist and its team with branding advice and creative development services as needed. 

  • Develop processes and metrics to measure and report on our branding effectiveness over time including brand awareness, customer loyalty, social media engagement, and overall market positioning. 


Candidates for this position require the following skills and capabilities:

  • Expert-level brand development capabilities and expertise in the B2B tech industry including the design and execution of strategic positioning, messaging, creative execution, consistent voice, and brand personality. 

  • Current and in-depth expertise applying the various tools, technology, and processes required to create and build a company’s brand. 

  • A network of contacts and resources to call upon to support you as you execute various strategies.

Experience Level: 

The candidate we’re looking for will have an extensive branding background that includes:

  • A successful track record developing and overseeing the execution of brand strategies in the B2B technology space.  

  • An advanced business degree. 

  • Experience working productively as part of a leadership team.

  • An ability to execute “hands-on” and with other freelance resources.

Company Culture:

At Cleanlist, our company culture is built on a foundation of core values that drive everything we do. We believe in thinking like a customer and always being the solution. This customer-centric approach ensures that we meet and exceed the expectations of those we serve.

  • Systems Set Us Free: We thrive on efficiency and believe that well-designed systems liberate us to focus on innovation and growth. Our commitment to streamlined processes allows us to operate smoothly and deliver exceptional results.

  • Continuous Improvement: At Cleanlist, we hold the belief that everything can always be better. This mindset fuels our passion for innovation and encourages us to constantly seek ways to enhance our products, services, and operations.

  • Curiosity and Problem-Solving: We embrace challenges with the attitude that what we don’t know, we can figure out. Our team is driven by curiosity and a relentless pursuit of knowledge, enabling us to tackle complex problems and develop creative solutions.

  • Growth-Oriented: We’re here to GROW – both as individuals and as a company. Cleanlist provides ample opportunities for professional development and career advancement, fostering an environment where team members can thrive and reach their full potential.

Our work environment is collaborative and supportive, promoting open communication and teamwork across all levels of the organization. We prioritize work-life balance, offering flexible working hours and remote work options to ensure our team members can maintain a healthy and fulfilling lifestyle.

Cleanlist is committed to diversity and inclusion, recognizing that a diverse team brings a wealth of perspectives and ideas. We celebrate our differences and strive to create an inclusive workplace where everyone feels valued and respected.

At Cleanlist, we are dedicated to growing together, continuously improving, and making a positive impact on our customers and the world around us.


For this role, Cleanlist intends to align with a branding professional that will work remotely. Your location isn’t important, so long as you’re accessible to provide the services we need. 


Cleanlist envisions this to be a fractional, long-term independent contractor relationship compensated by a retainer, plus out-of-pocket expenses. 

Application Process:

If Cleanlist and this role sounds like a great fit for you, we want to hear from you soon! Please click the button below to apply with a brief introduction. 


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